I visited ForeGolf in July and had clubs made following a custom fitting session at the facility. In high street retailing, custom fitting really means no more than choosing regular or stiff flex for your brand of choice.( or the brand of choice the most mark up is on at that particular time!) At ForeGolf, this is a much more individual process. Different club heads can be fitted to different shafts depending on the results of trackman data. The possibilities are endless, but you are finally fitted with a set of clubs made specifically for you. My old set of clubs had 3, 4, and 5 irons that were never used, I couldn’t hit them. After having my clubs made, there are no clubs in the bag that I can’t confidently pull out and swing. I only had my new clubs for the last month of summer rules and I’ve lost 2 shots. I can’t wait for the new golf season again. If you think this is for low handicappers, think again. This was the best golf investment I’ve made in 10 years. Do the fitting and get the clubs built. My only regret is that I didn’t do this 3 or 4 years ago.