From pulling up to the personalized parking space, to ordering a fresh set of irons, wedges, and a putter, the experience was first class. Like many others, I'm sure, I was pretty nervous walking into the state-of-the-art fitting bay, but Dave immediately put me at ease with a quick chat on what I was hoping to achieve with the visit, and how the session would go.After hitting maybe nine 7-irons (3 left, 3 middle, 3 right . . . so much for worrying I'd end up hitting it too well on the day!) to get a baseline for my Trackman stats, and Dave having a look at my current clubs, I was handed a new model and could immediately feel the difference. My clubhead speed was essentially unchanged between the newer models and my irons, but the greater efficiency of the new clubs meant I was picking up around 7mph more ball speed, which, as Dave explained, translated to around 18 yds of carry distance. While the greatest scientific breakthrough of the 21st century thus far has probably come from Pfizer et al, being able to hit short irons into par 4's in my local club is a respectable second.We worked through a number of combinations of shafts types/materials and clubheads. I made a conscious effort to avoid looking at the clubs being handed to me, to avoid introducing any bias to the process, but it was clear that certain combinations simply suited me better. We ended up settling on a set that immediately reminded me of my old irons in terms of looks and feel, but delivering that explosive power, and, more importantly, much more forgiveness on off-center hits. The difference that a few grams make to a shaft, and therefore to the club as a whole is much larger than I would have expected. The biggest surprise of the day, for me, was that the irons I assumed would be closest in performance to my own (same brand, same graphite shafts) were the only ones I couldn't get off the ground . . . which would have made for a potentially painful experience had I gone elsewhere and bought off-the-rack.I wasn't at any point pressured to buy a single club, which I really appreciated. After spending some time optimizing the settings on my current driver, we were only able to find minimal gains with other clubs, and it was quite clear from the data that a swing change (to square the face faster) would be more beneficial. The 4-hybrid Dave suggested was absolutely brilliant, and it's been playing on my mind ever since, so I might be making a further purchase down the line . . .Finally, the putter fitting process was fantastic. Dave showed me a number of simple (requiring zero tech!) exercises to check out putter dynamics, on top of the Trackman data he was collating. I could immediately feel the difference in the putter he suggested would work well with my putting stroke.I'd recommend the experience to anyone.